Price of email services ranks higher than spam filtering

Amidst the current debate surrounding unsolicited email (commonly known as spam), and how best to deal with it, research shows that preventing spam and viruses remains second choice for consumers when selecting a web based email service. The most important factor is the price. Both the European Union and the UK Government are currently involved in targeting unsolicited email to prevent spam overpowering regular emails.

Research recently conducted by global domain name registry CentralNic Ltd has uncovered what today's users look for most in a web based email service. The one thousand plus users voted overwhelmingly that spam was not their primary concern when seeking a web based email account, but that instead it was a free-of-charge service. Forty-six per cent of respondents considered a free account to be top of their list.

Unsolicited email, the current hot topic in the IT world, ranked the second most important aspect in the survey with twenty-one per cent considering a high level of anti-spam and anti-virus protection as paramount. Having an easy-to-remember email address ranked third in terms of importance, with fifteen per cent of respondents considering this to be more valuable to them than a free service or a high level of security.

Less intrusive pop-up advertisements and banner adverts, with 10 per cent of the votes, was regarded as the fourth most significant aspect when choosing a web based email service and last of all eight per cent of respondents said that they would like to have a large amount of storage space in their web based email service.

CentralNic Managing Director Camilla Coxe said "The survey revealed some interesting results. It appears that consumers may be more relaxed about the problem of spam than the industry has indicated. This could be due to the confidence in technological advances that may combat spam before it becomes an unmanageable issue. Many web based email accounts are now including spam and anti-virus features as a product enhancement".

"The increase of spam and viruses among the estimated three hundred million web based email accounts worldwide is beginning to have a negative effect on how users view the service. However the growth of these web based email accounts will continue as they can be accessed from anywhere in the world with an Internet connection," she continued.