CentralNic Launches dotFamilyName

CentralNic Plans Family gTLDs. Do They Contravene ICANN Guidelines?

Source: http://www.domainnews.com/en/centralnic-plans-family-gtlds-do-they-contravene-icann-guidelines.html

Domain News

Registry CentralNic is adding vanity generic Top Level Domains to its offering suggesting that the ultra-wealthy might like to have their very own gTLD.

The company is plugging dotFamilyName and say that "for as little as $500,000, the most prestigious and technologically advanced address is available to the families who wish to carry their name forward into the digital age."

But ICANN has said in the Applicant Guidebook, in section 1.2.1 titled "Eligibility", that:

Established corporations, organisations, or institutions in good standing may apply for a new gTLD. Applications from individuals or sole proprietorships will not be considered. Applications from or on behalf of yet-to-be-formed legal entities, or applications presupposing the future formation of a legal entity (for example, a pending Joint Venture) will not be considered.

CentralNic says that a dotFamilyName gTLD can be used in a variety of ways:


But how CentralNic intends to skirt the eligibility rules remains a mystery. Maybe they intend to allow companies to apply, through a foundation or family business, but whether ICANN would allow this remains to be seen.



Have a Spare Half Million? Get Your Own Domain Name!

Source: http://www.portfolio.com/views/blogs/executive-style/2011/10/18/dotfamilyname-launches-luxury-domain-name-service

Portfolio.com

With just 85 days to go until you can get your very own top-level domain name, Web registry CentralNic has launched a service for the more…discerning buyers.

ICANN, the international organization that sets the rules for domain names, approved new top-level domains in June, allowing for companies like Apple to use the .apple domain, for example.

While the new domains will be available in about three months, CentralNic is not mucking around, launching its dotFamilyName service today. The service will allow the Trumps, Buffetts, and Hiltons of the world to secure their own domain names to use however they like—or just prevent cybersquatters.

The service will cost a whopping $500,000, which puts it out of the price range of more than most. This is how the 1 percent roll, people.



Families can pay $500,000 for gTLD

Source: http://www.managingip.com/Article/2924357/News-In-Brief-Internet-IP/Families-can-pay-500000-for-gTLD.html

Managing Internet IP

Wealthy families can now register their names as a gTLD if they pay $500,000 to CentralNic registry, which will write their applications and provide registry services.

The dotfamilyname initiative is targeting "high net-worth individuals", according to Ben Crawford, chief executive at CentralNic registry. He said he was using connections in the art world and the private jet industry to find support for the project.

A gTLD can be used "to create an authenticated source of family information for public consumption", according to the dotfamilyname site.

Individuals cannot apply for a gTLD, but there is nothing to stop organisations supporting personal-use extensions.



Top Level Domains for the Ultra Wealthy? Do the 1% need their own top level domain name?

Source: http://domainnamewire.com/2011/10/18/top-level-domains-for-the-ultra-wealthy/

Domain Name Wire

Just when you thought you'd seen it all...

A new offering from CentralNic called dotFamilyName proposes that the ultra rich should get their own top level domain name.

.Buffet, anyone?

The company pitches:

"For as little as $500,000, prominent families will have access to the most prestigious and technologically advanced address located at the apex of the internet."

Hey, what else would you do with a spare half million dollars?

Although I think most of the value CentralNic will get out of this new offering is press, don't be surprised if a couple people take them up on it — especially if they have a last name that could also be a brand.

I like the ring of .allemann, but I don't fall into the ultra rich category.



Domain registry touts dot-surnames for $500k

Source: http://www.theregister.co.uk/2011/10/19/vanity_addresses_dot_familyname/

The Register

Could it be the ultimate in internet vanity addresses?

A British company thinks the "ultra wealthy" will be prepared to splash out a cool $500,000 (£317k) to get their own top-level family domain name.

CentralNic has launched dotFamilyName, a service it says is designed to help "high net worth families" apply to ICANN next year for a new internet extension matching their surname.

Alongside .com and .uk, could the internet see a .buffett, .rockefeller or .hilton? Could the internet address paris.hilton soon become a reality?

CentralNic thinks so, and does not agree that the idea is tasteless.

"In the UK, some people spend more money than this getting a licence plate for their car," said CEO Ben Crawford. "Not many people, granted, but for a certain group of people their name is very important to them."

ICANN, the group which oversees the internet's domain name system, will start accepting applications for new extensions in January, charging $185,000 in application fees.

With extras such as legal fees and possibly auction bids, each successful application is expected to cost between a few hundred thousand dollars and many millions.

It's already broadly expected that companies will apply for hundreds of new extensions – everything from generic terms such as .sport and .music to brand names such as .nike and .coke. The first wave could start going live in early 2013.

CentralNic believes that .familynames for the super-rich is a logical extension of that movement.

"There's absolutely real interest in this," said Crawford. "We decided to do this offering quite some time ago, and we've been in discussions with people for quite a while."

Using words such as "legacy" and "reputation", the company suggests the domains could be just as easily used for private family networking or public-facing content.

But what if you're Brian Rockefeller, working on the fish counter at Tesco? Can you stop your far wealthier counterparts claiming online ownership of your family name in perpetuity?

ICANN does plan to offer a number of objection mechanisms, one of which is an open public comment period during which anybody can protest any application for no charge.

ICANN's gTLD evaluators will take these comments into account when deciding whether to approve an application, along with more formal objections filed by trademark owners and governments.

"You can object, but that won't get you the name," Crawford said. "The only way to get the name is to apply."

London-based CentralNic, which currently offers pseudo-extensions such as .uk.com and .us.org, says it will help these applicants apply to ICANN for the name, and then manage the registry afterwards.