New domain name '.bar' launched for the bar and club industry

http://www.fdiforum.net/en/fdi/retail/1201/New-domain-name-%27bar%27-launched-for-the-bar-and-club-industry.htm

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.BAR recently launched to provide the Bar & Club industry with a bespoke digital platform, as part of the recent roll-out of new internet domain names, otherwise known as Top-Level Domains.

The international industry, worth $24 billion in the US (Bars and Nightclubs in the US, IBISWorld, 2014), continues to expand, with the global spirits alone seeing a rise of 10% in sales last year (Ipsos Market Research, 2014). This development now allows public houses, bars, nightclubs, manufacturers, and consumers within the industry to engage, and celebrate everything that nightlife has to offer in a secure online environment.

Now, alcohol-related corporates, businesses, SMEs, communities and consumers will have the ability to differentiate themselves through improved internet marketing capabilities, boosted Search Engine Optimization, and recognition from elite peers. Global Corporates seeking to guard against cyber-squatting will also benefit from buying into .BAR; the .BAR URL ending serves as stamp of integrity for Bar & Alcohol businesses.

The Internet address has already attracted world renowned players on the bar and nightlife scene such Wynn Resorts and Harry’s Bar.

The domain, which launched to the general public yesterday and celebrated in style at London’s Sanderson Hotel, sponsored by luxury vodka brand, Beluga.

".BAR will connect the bar and club industry with customers online,"" says Aaron Grego, CEO of Punto 2012.

"This is a perfect opportunity for businesses to grab a simple and easy-to-use domain name that describes their bar or club with a descriptive name. Our industry needs to stand out online and be found — with .BAR they can."

Ben Crawford, CEO of CentralNic and domains.bar, says: "After meetings with our partner Punto 2012 in bars in New York City, Mexico City, Denver, Las Vegas, Munich, Singapore and the Bar municipality in Montenegro, it is a long-awaited pleasure to launch the .bar domain name in London's Long Bar in the company of many leading lights of the adult beverage profession as well as renowned bar flies from the domain name industry."